CEO / Founder, Sperto, LLC
After a highly successful 35-year career in IBM, Joel departed in 2016 to form a start-up company, Sperto, LLC. Sperto uses mobile and digital technologies to enable the creation and delivery of high value, real world, fashion experiences. Everything from small scale trunk shows to pop-ups to full scale galas. Sperto makes experience based fashion sales affordable, scalable, fun and effective for retailers, brands, stylists and consumers.
Joel is no stranger to the process of building new businesses. He was instrumental in the formation of IBM’s Emerging Business Opportunities program and led that work and associated businesses from 2003 to 2016. Among many other examples over the course of those 13 years, Joel led the creation of IBM’s open source strategies including Linux, he led the initial formation of the IBM Watson business and led the development of IBM’s Insight Cloud services including the partnership and acquisition of The Weather Company. For most of this period Joel also managed IBM’s VC relationship team and through that has had extensive exposure to VC’s, startups, and their leadership teams.
Joel spent much of his career working with IBM’s Chairmen and General Managers to develop business strategies, resolve critical issues and formulate IBM’s overall strategy. He led most of the major business and technical strategy projects under Lou Gerstner and Sam Palmisano.
Through these experiences Joel has developed a deep understanding of customer value, business strategies and the economics of the IT Industry including analytics, semiconductors, hardware servers and storage, all major enterprise software categories, professional services, outsourcing and a wide range of business services.
Prior to this, Joel held a variety of IBM positions in marketing, offering management, sales, systems engineering, and software development.
Creative Director, Sperto, LLC
Amy Shea brings a stellar international background in story-telling, fashion show production and luxury-brand strategy to her role as Creative Director of Sperto.
Amy holds degrees in creative writing and market research, and has been honored by her peers in both the arts and sciences. As a published author, she has been awarded major creative writing fellowships and is also one of only a handful of people to have received two David Ogilvy Excellence in Research Awards for outstanding contributions to brand success using data insights. In 2014, she was also awarded a Great Minds Award in Innovation–industry recognition of her contribution to breaking new ground in applying the principles of story to the creation of the most effective brand communications.
Before devoting herself to the creative design and production of engaging fashion experiences through her work with Sperto, Amy was founder and President of Furshea, a fashion-based video production company in Boston. There she utilized her television production skills from an early job at a CBS affiliate station to serve as Executive Producer of The Big Picture, a video program that ran on large video screens in upscale shopping malls, as well as cable, featuring designer interviews and fashion shows. As a producer, she has designed, curated, styled, written and emceed fashion shows, as well as coordinated the integration of fashion merchants into the show experience for large-scale audiences; She has also designed and produced smaller, private fashion events. She has continued to produce professional fashion events and experiences throughout her career, producing and directing the first professional-level production for Santa Fe Street Fashion Week in 2015.
Amy authored The Fashion Brand Index for over five years, a highly-published syndicated research study that examined the drivers of loyalty and engagement for global luxury fashion brands such as Chanel, Armani and Ralph Lauren. In this role as Global Director of Brand Strategy at a NYC-based consulting firm, she has consulted with major fashion brands. She remains a quoted source for business and fashion journalists, including The New York Times, Forbes, and The Washington Post. She serves as a regular source for Robin Givhan—the only fashion report to be awarded a Pulitzer Prize for her reporting on the business of fashion.
Amy’s academic background includes Harvard University, The University of New Hampshire, and the University of Georgia, and her writing fellowships include the Dylan Thomas Poetry Fellowship from the Paris Review and a poetry fellowship at Wesleyan University, as well as a writing residency at the prestigious MacDowell Colony, among others. She is author of a book of short stories, Defending Happiness, and other acts of bravery, and is co-author of a business book with Dr. Robert Passikoff, The Certainty Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace.
Amy Shea is a global citizen, operating primarily from her home in Santa Fe, NM.
Director of Production, Sperto, LLC
Autumn Binion brings an expansive range of experience in all facets of fashion production to her position as Director of Production, creating and maintaining a unique excellence in all Sperto styling events.
Autumn began her career with New York City Production and PR house, MAO PR, working on NY Fashion week as a junior publicist and production coordinator—building relationships with editors at Vogue, Allure, Lucky, Glamour, Visionaire, Nylon and Paper Magazines as well as with stylists such as Patricia Field and Patti Wilson. She recruited, hired and managed production staff as well as developed show concepts, sourced and negotiated contracts, and provided creative direction for designers such as Peter Som, Gary Graham and Charles Chang Lima to name a few.
Autumn’s career in fashion includes working with one of the most sought out stylists in the world, Patti Wilson, as the on site manager of photo-shoots and research development. Autumn worked on editorials with Patti Wilson for magazines such as Italian Vogue and ID Magazine and worked with photographers such as Steven Meisel, David LaChapelle and Steven Klein, on campaigns such as Anna Sui and Valentino.
As her career progressed, Autumn returned to production. She worked for one of the top PR/Production firms in New York City, Peoples Revolution, working closely with Kelly Cutrone. Autumn managed half of Peoples Revolution staff and provided the technical production of many shows during New York Fashion weeks for 7 years. Autumn has worked on production for such shows as Baby Phat, Y-3, Jeremy Scott, Dennis Basso, AsFour with Yoko Ono, Heatherette, Cynthia Rowley, Alexandre Herchchovitch, Derek Lam, Peter Som, and Catherine Malandrino, among others.
Autumn has produced over 400 shows and events, including clients in her home of in Denver, such as 303 Magazine, Charlie Price and Matthew Morris of Sheer Genius and in New York, Tribeca Grand Hotel. Autumn now resides in Denver Colorado, where she oversees all production for Sperto styling experiences.